“Ti sblocco 192 ricordi” Campaign
Matilde Vicenzi

Everyone carries a memory connected to Millefoglie. Together with Matilde Vicenzi, we decided to tell those stories - not all of them, but 192, just like the number of layers that make this product so iconic. Much like our childhood memories.

Through a small social experiment, we invited people to share a personal memory linked to Millefoglie, collecting exactly 192 stories. These memories became a limited capsule collection of 192 pieces, designed to celebrate each moment individually and turn collective nostalgia into something tangible.