#TheTattooWall
Bepanthenol Tattoo by Bayer

To tell the story of Bepanthenol Tattoo’s skincare routine, a three-step approach to tattoo care supported by three different products, we collaborated with three tattoo artists.

Each artist was invited to represent one phase of the routine through a large-scale artwork, with every product embodied by a muse symbolizing its specific benefit for the tattoo. The final piece was exhibited in Darsena, Milan, transforming skincare education into a public, unmissable installation.

A work designed to be seen, experienced, and impossible to ignore.