“Ode alla fiamma” Campaign
AIA Carne al fuoco

You can recognize those who burn with passion for what they do: they are driven by a flame, one that guides them and keeps them alive.

“Ode alla fiamma” was created to celebrate men and women who, in ancient times, gathered around fire, and who today meet again in front of fireplaces and stovetops, bonfires and ovens, to share the timeless pleasure of red meat.
The campaign honors fire as a symbol of ritual, instinct, and connection - a primal element that continues to bring people together across time.