“Le Sel d’Issey” Launch campaign
Issey Miyake Parfums

Le Sel d’Issey is the new fragrance by Issey Miyake, built around salt as its core ingredient - a symbol of vitality, connection, and sensory awakening.

The Italian launch was centered on Gregorio Paltrinieri, chosen as the face of the campaign for his deep, instinctive relationship with water. In him, salt becomes more than a note: it represents essence, discipline, and the element where identity is rediscovered.

The project translates the fragrance’s concept into a clear cultural narrative, aligning scent, symbol, and ambassador to express a modern idea of masculinity rooted in authenticity and balance.