“Alza lo sguardo” FW21 Campaign
T Fondaco dei Tedeschi (DFS Group)

In the absence of tourists during the pandemic, cities were returned to those who have always lived in them: their residents. In Venice, that meant speaking directly to Venetians.

For the FW 2021 collection of T Fondaco dei Tedeschi, we chose a deeply local symbol: laundry hanging out to dry, a quiet sign that someone is always home. The clotheslines became the medium, turning the city itself into a living installation and restoring the collection to its people.

The project reframed fashion as a shared, everyday presence, rooted in place and community rather than spectacle.