“Mela B3 Serum” Launch campaign
La Roche-Posay

Mela B3 is La Roche-Posay’s new anti–dark spot serum, powered by Melasil, a patented molecule with an innovative mechanism of action that targets excess melanin before it marks the skin.

To demonstrate the product’s efficacy, we partnered with six content creators who tested the serum in advance. Their experience and visible results were documented over eight weeks, translating clinical performance into a clear, relatable narrative.