Autumn Special Edition with Benedetta Parodi
AIA BonRoll

A special edition calls for an equally special campaign.

For the launch of BonRoll’s Autumn Special Edition, we activated AIA’s community by inviting them to vote for the flavor of the new seasonal product. The winning recipe was then revealed by a special ambassador, Benedetta Parodi, turning product development into a shared, participatory experience.

The campaign strengthened brand affinity by placing the community at the heart of the launch.