“Piacere oltre il piacere” Campaign
Grisbì x Müller

Grisbì and Müller embody indulgence, and their collaboration goes beyond simple pleasure.

For the launch of the summer limited edition, we developed a multichannel campaign built around the idea of excessive, unapologetic enjoyment. But what is pleasure if it can’t be experienced?

To bring the concept to life, we created an “exaggerated pleasure generator”: an AI-powered conversational experience that translates each user’s personal idea of pleasure into visual imagery. A playful yet immersive way to turn indulgence into something tangible, shareable, and deeply personal.